Press Releases

  • UM and McCann Detroit Win Bob Evans Farms Business

    Bob Evans Farms Foods, the grocery products division of Bob Evans Farms, named McCann Detroit as its creative and shopper marketing agency of record, following a review. The agency will handle the brand’s grocery segment of refrigerated and frozen convenience foods. Brunner Advertising of Pittsburgh previously handled the account. In addition, Universal McCann, IPG Mediabrands’

  • Chegg and UM Collaboration Reveals How Brands Can Engage With College Students Beyond Back-To-School

    NEW YORK, NY – 09/20/2016 – Chegg, the Student Hub, and global media agency, UM, recently collaborated to better understand how today’s 18 to 24 year-olds are impacted by defining moments during their college years – a major transition period. The study, entitled “College Matters,” defines these critical moments and reveals how brands can

  • UM Partners with National Cinemedia to Connect Media Effectiveness to Theatrical Ticket Sales

    NEW YORK, N.Y., June 21, 2016 – UM, a division of IPG Mediabrands, and National CineMedia (NCM) today announced a strategic partnership to create the first-ever model that directly connects media effectiveness to theatrical ticket sales. This partnership, created on behalf of Sony Pictures Entertainment, signifies the first time that a studio will have

  • UM MENA Win Saadeddin’s Media Business

    25 May’ 2015 UM MENA, the Dubai Lynx Media Agency of the year have won the media business of Saudi based Saadeddin pastry with immediate effect. The mandate involves full service media strategy, buying and planning with a focus on print, OOH, TV and Radio and will not only include the Saudi market but will

  • UM Tops Festival of Media Global Awards

    NEW YORK, N.Y., May 19, 2016 – UM, a division of IPG Mediabrands, has emerged the big winner at this year’s Festival of Media Global, taking Agency of the Year accolades for UM Romania, Campaign of the Year and 13 additional award wins. Heading into today’s finals with a total of 24 shortlisted entries, UM

  • UM Announces New U.S. Executive Leadership Team

     NEW YORK, N.Y., May 16, 2016 – UM, a division of IPG Mediabrands, announced today the reorganization of its U.S. executive management team. Effective immediately, Kasha Cacy assumes the newly-created role of U.S. CEO. Cacy will be supported by three regional Presidents. A nine-year veteran of UM, Cacy has most recently served as U.S. President,

  • UM Dominates 2016 Festival of Media Global Shortlists

    UM has been awarded a staggering 24 shortlists for the upcoming Festival of Media Global Awards. This year’s list represents work from UM offices in Germany, Malaysia, Romania, the UK and the U.S. Best Communications StrategyPay with Blood for National Institute for Blood Transfusion – UM RomaniaSunday Grannies for Vodafone – UM Romania Best Entertainment PlatformRabbit

  • Jon Stimmel Named UM Chief Investment Officer

    NEW YORK, N.Y., Jan. 4, 2016 – UM, a division of IPG Mediabrands, has appointed Jon Stimmel its new Chief Investment Officer. Effectively immediately, Stimmel will oversee the agency’s winning, client-centric approach to media investment as well as lead all of UM’s investment units, buying models and strategic partnerships across the agency’s diverse portfolio

  • UM Labs brings the Internet of EVRYTHNG

    UM MENA today announced its partnership with EVRYTHNG through its innovation and technology division UM Labs. This partnership with the world’s leading IoT Smart Products Platform focuses on offering our clients a dynamic media extension to drive customer engagement and action through an “always on” approach through IoT tagging technology like, NFC, RFID, barcodes,

  • UM Named U.S. Media Agency of Record for McCormick

    NEW YORK, N.Y., Sept. 24, 2015 – UM, a division of IPG Mediabrands, has been selected by McCormick’s US Consumer Products Division as its media agency of record. The appointment follows a competitive review. Billings are not disclosed. Led from its New York headquarters, UM will handle integrated planning and offline buying duties for the