UM in the News

  • UM Awarded Gold and Silver in WARC Media Awards

    Warc’s Media Awards recognize comms planning which has made a positive impact on business results. GOLD:LEGOMake LEGO the Star of ChristmasAgency: UMAdvertiser: The Lego GroupCountry: Australia SILVER: National Institute of Blood Transfusion & Untold Music Festival Pay with Blood Agency: UM Romania Advertiser: N.I.B.T. and Untold Country: Romania

  • UM Wins Adweek Arc Award for Best Use of Virtual Reality

    Arguably one of the most successful non-ads of last year, McCann and UM’s opportunity for a small group of schoolchildren to take a virtual

  • UM Wins Tim Hortons Media Buying Business In Canada

    At the completion of its media agency review, Tim Hortons has named UM as its new partner in Canada. The new contract went into effect Janua

Press Releases

  • UM and McCann Detroit Win Bob Evans Farms Business

    Bob Evans Farms Foods, the grocery products division of Bob Evans Farms, named McCann Detroit as its creative and shopper marketing agency of record, following a review. The agency will handle the brand’s grocery segment of refrigerated and frozen convenience foods. Brunner Advertising of Pittsburgh previously handled the account. In addition, Universal McCann, IPG Mediabrands’

  • Chegg and UM Collaboration Reveals How Brands Can Engage With College Students Beyond Back-To-School

    NEW YORK, NY – 09/20/2016 – Chegg, the Student Hub, and global media agency, UM, recently collaborated to better understand how today’s 18 to 24 year-olds are impacted by defining moments during their college years – a major transition period. The study, entitled “College Matters,” defines these critical moments and reveals how brands can

  • UM Partners with National Cinemedia to Connect Media Effectiveness to Theatrical Ticket Sales

    NEW YORK, N.Y., June 21, 2016 – UM, a division of IPG Mediabrands, and National CineMedia (NCM) today announced a strategic partnership to create the first-ever model that directly connects media effectiveness to theatrical ticket sales. This partnership, created on behalf of Sony Pictures Entertainment, signifies the first time that a studio will have

  • UM Earns 15 Shortlists For Festival of Media APAC

    UM has received an impressive total of 15 shortlists for the upcoming Festival of Media APAC Awards. A testament to UM’s strong global network, the shortlisted entries represent work produced by Australia, China, India, Hong Kong, Philippines and Thailand. Festival of Media APAC Shortlists Best Communication Strategy Make LEGO The Star of Christmas for LEGO, UM Sydney Best Engagement Strategy Pizza Hut

  • UM Collects Six Wins At Festival of Media LATAM 2016

    UM captured six wins (3 Gold, 1 Silver, 2 Bronze) at 2016’s Festival of Media LATAM. UM Mexico’s “Insights Enabler Ram 700″ was the most decorated of the UM submission, earning gold in both the Best Use of Programmatic and Best Use of Digital Media Categories. “Garnier Fructis” from UM Puerto Rico was also a double

  • Natalie Monbiot Named to Cynopsis Digital’s 2016 ‘It List’

    Natalie Monbiot, SVP, Managing Partner, Strategic Innovation has been named to the 2016 Cynopsis Digital “It List”. From Cynopsis: Natalie Monbiot is responsible for cultivating creativity amongst the strategy team, ensuring that the agency is at the forefront of technological and social advancements. Most notably, Monbiot spearheaded the launch of the first ever AI Messaging program

Thought Leadership

  • Natalie Monbiot: I Saw the Future at CES 2017, and All Your Behavior is for Sale

    By Natalie Monbiot CES 2017, the world’s most important electronics trade show, took place in Las Vegas, Nev. from Jan. 5-8. It was remarkable this year for the fact that so many trends we have been watching for years are now a foregone conclusion. The Internet of Things, autonomous vehicles, invisible interfaces, etc. are already

  • Cannes Lions 2016: Make Ads Good Again

    Natalie Monbiot SVP, Managing Partner, Digital

    Given the possibilities opened up by new platforms and technology we should be in the golden age of advertising. Instead we have as an industry got stuck in the weeds, and used technology more to obfuscate than to enlighten. Understandably, consumers have had enough, and have in many cases completely blocked us out. The best

  • Mediapost

    How One Pollster Correctly Predicted Brexit

    Graeme Hutton SVP, Group Partner, Research

    As the world reverberates from Britain’s decision to leave the Europe Union, the shockwave making the vote all the more surprising was that no major polling company correctly predicted the outcome. Yet one new organization, Qriously, did apparently foresee what would happen. Qriously used a different technique to the established market research organizations. It used mobile.