UM in the News

  • UM Wins PZU Account in Poland

    The PZU Group has concluded its agency review process by appointing UM as its new creative media agency. The company has consolidated the PZU and the Link4 accounts in UM, thereby terminating the previous contracts with Pubilicis Media’ Starcom and Blue 449. “We are very proud to have won this review and to be able to

  • Lodestar UM Bags MP Birla Cement

    The MP Birla Group has chosen Lodestar UM, part of IPG Mediabrands, to handle the media duties of its cement business. As a first step of its new branding exercise, MP Birla Cement has launched ‘Perfect’ as a premium Portland Pozzolana cement in Central India. The MP Birla Group (established in 1919) has interests across cement, power

  • UM Global CEO Daryl Lee: 2017 is the Year of Making Mobile Work for Brands and Consumers

    It is the claim that has been made year after year – to the point of becoming an industry joke. So when did the ‘year of mobile’ really take place? 2007, when the iPhone was first released? 2012, when many markets first began benefitting from 4G data speeds? Daryl Lee, global chief executive of IPG

Press Releases

  • UM and McCann Detroit Win Bob Evans Farms Business

    Bob Evans Farms Foods, the grocery products division of Bob Evans Farms, named McCann Detroit as its creative and shopper marketing agency of record, following a review. The agency will handle the brand’s grocery segment of refrigerated and frozen convenience foods. Brunner Advertising of Pittsburgh previously handled the account. In addition, Universal McCann, IPG Mediabrands’

  • Chegg and UM Collaboration Reveals How Brands Can Engage With College Students Beyond Back-To-School

    NEW YORK, NY – 09/20/2016 – Chegg, the Student Hub, and global media agency, UM, recently collaborated to better understand how today’s 18 to 24 year-olds are impacted by defining moments during their college years – a major transition period. The study, entitled “College Matters,” defines these critical moments and reveals how brands can

  • UM Partners with National Cinemedia to Connect Media Effectiveness to Theatrical Ticket Sales

    NEW YORK, N.Y., June 21, 2016 – UM, a division of IPG Mediabrands, and National CineMedia (NCM) today announced a strategic partnership to create the first-ever model that directly connects media effectiveness to theatrical ticket sales. This partnership, created on behalf of Sony Pictures Entertainment, signifies the first time that a studio will have

  • UM Collects Nine Awards at Festival of Media APAC 2017

    UM once again proved that Better Art and Better Science lead to Better Outcomes at 2017’s Festival of Media APAC Awards, collecting nine awards (Four Gold, Four Silver, One Bronze) for campaigns from Australia, India and Thailand. UM Sydney’s “The Late Shift” for New South Wales Transport was the agency’s big winner, collecting gold for

  • UM Earns 15 Shortlists For Festival of Media APAC

    UM has received an impressive total of 15 shortlists for the upcoming Festival of Media APAC Awards. A testament to UM’s strong global network, the shortlisted entries represent work produced by Australia, China, India, Hong Kong, Philippines and Thailand. Festival of Media APAC Shortlists Best Communication Strategy Make LEGO The Star of Christmas for LEGO, UM Sydney Best Engagement Strategy Pizza Hut

  • UM Collects Six Wins At Festival of Media LATAM 2016

    UM captured six wins (3 Gold, 1 Silver, 2 Bronze) at 2016’s Festival of Media LATAM. UM Mexico’s “Insights Enabler Ram 700” was the most decorated of the UM submission, earning gold in both the Best Use of Programmatic and Best Use of Digital Media Categories. “Garnier Fructis” from UM Puerto Rico was also a double

Thought Leadership

  • The Digital Advertising Industry Has An Identity And Data Integrity Problem

    Today’s column is written by Joshua Lowcock, Executive Vice President and Chief Digital Officer at UM Despite what you may have been led to believe, the real problem facing the digital industry is not ad fraud. The real problem is identity, compounded by the lack of quality and integrity put into verifying audience data. If the

  • Natalie Monbiot: I Saw the Future at CES 2017, and All Your Behavior is for Sale

    By Natalie Monbiot CES 2017, the world’s most important electronics trade show, took place in Las Vegas, Nev. from Jan. 5-8. It was remarkable this year for the fact that so many trends we have been watching for years are now a foregone conclusion. The Internet of Things, autonomous vehicles, invisible interfaces, etc. are already

  • Cannes Lions 2016: Make Ads Good Again

    Natalie Monbiot SVP, Managing Partner, Digital

    Given the possibilities opened up by new platforms and technology we should be in the golden age of advertising. Instead we have as an industry got stuck in the weeds, and used technology more to obfuscate than to enlighten. Understandably, consumers have had enough, and have in many cases completely blocked us out. The best