The role of the MOR (Media Owners Relations) team is to work with media owners differently, more strategically, to gain a core understanding of their objectives as well as their intended audience and connect our clients in an organic and fully integrated way with the appropriate top media outlets. The MORs will call on their expertise to bring the right media owner partner to the table at the point of strategy, thus moving away from the traditional planning/buying process, and instead utilizing the MORs’ advanced understanding of both parties. This unique service leverages the strong relationships already established within UM, but dives further into those connections by having the MORs comprehend the entire process needed to secure top-tier media organizations.
Microsoft and L’Oreal are two of our blue chip clients that have experienced unparallel success by using the MOR team as a channel to media owners.
