Ever wonder what your consumers are really saying about your brand and your competitors?
Radian6 allows our clients to uncover what is being said about their brand and their competitors. As an online word of mouth tracker, this partner listens closely to consumer conversations over a 30 day period to discover certain key words that are being repeated about our clients. These conversation are monitored across all forms of social media: blogs, video sharing, sites, image sharing sites, forums, opinion sites and mainstream online media.
UM partners with Radian6 to evaluate if our media efforts are well received and to figure out how to differentiate our client's brands from industry competition. Seeking the truth from the most important source, the consumer, is crucial for establishing a brand, not to mention giving our clients a leg up on the competition.
