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IPG Emerging Media Lab

Technology Futurists

Agency Family

IPG Lab Article

Ever wonder how to get consumers together to play and interact in a real-life media environment?

Emerging Media Lab provides a window into consumer behavior by observing their reactions to up-and-coming media. This agency is equal parts "think-tank", "real-world proving ground" and "change enabler," and thus shares many insights on developing innovations from all areas of the media landscape. It is a place for our associates and potential customers to try out the coolest and latest gadgets while putting their curiosity to the test.

UM utilizes this partner for their investigations of media and technology to integrate these advances with our clients and their brands (while having a little fun testing these techie tools!).

http://www.ipglab.com

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