Bookmark and Share

 

Why not to 'dumb down' digital communications in emerging markets.

Insider's View

Download Download Article

Insiders View

What classifies a country as an 'emerging market' specifically in the digital arena? The answer is complicated requiring reports like those produced by Wave4. By studying the trends and behavior of social media users throughout the globe, Wave4 indicates that most criteria identifying 'emerging markets' is far too basic, and neglects vital determinants.

Back