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	The Entertainment Conversation Trendmarker Download Article The consumer conversation about entertainment increasingly contributes to the success of films, games, books and albums. The trouble is that while consumers have been given the tools to put their conversation on record via text, voice, images or film, the entertainment industry has been slow to engage. Entertainment brands such as movie studios, games developers or record labels may dip in and out of the social media landscape but they rarely remain to play an on-going part in the conversation. Click here to read the full Trendmarker report about how to engage the current consumer.