Marc has worked with some of the most groundbreaking, digitally forward companies in media. He insists that in order for any company to succeed, they must follow the path of emerging media and learn to integrate these new developments into their marketing initiatives.
surprising resultOn the forefront of the media evolution, Marc focuses on developing UM’s digital opportunities and client offerings. His prior experience inspires the utilization of groundbreaking interactive and social media components to push brands like Microsoft beyond their potential.
Marc joined UM in 2009, and leads UM’s global innovation practice across a number of disciplines. In this capacity he works with traditional media companies on cutting edge brand integrations, develops groundbreaking social media ideas, and collaborates with VC’s and emerging media start-ups to create digital opportunities for UM clients. He also leads media innovation across Microsoft products and services and uses his digital-media background to help enhance their brand strategies. Marc spent three years prior to UM in a similar role at sister company McCann WorldGroup.
Before joining UM/McCann, Marc was Chief Operating Officer of The Mill Group, an innovator in commercial visual effects, and Beam.tv, the foremost digital asset management system.
Marc was Executive Vice President of Strategy at Gyro International, a global leader in technology advertising and marketing. He also assumed the role of VP of Business Development at iVast, the originator of MPEG4 technology, and held a similar position at Eveo, Inc., one of the primary user- generated content portals. Marc also worked for WPP Group, where he was an MBA Marketing Fellow and ultimately led West Coast New Media Strategy for the company.
