Through her work with media owners, and her vast knowledge of marketing from both a traditional and digital perspective, Heidi realizes the importance of integrating emerging media platforms into interactive campaigns to propel brands forward.
surprising resultAs a pioneer in social media and the latest digital innovations, Heidi is an integral contributor to UM as well as the Microsoft account. She applies her understanding of the media world- from the media owners standpoint -and her seasoned marketing skills to her dual roles on the global team.
Heidi Browning joined UM in 2009, not only leading Microsoft from both the strategic and client service perspective but also assuming the role as Global Digital Officer. In this position, she applies her knowledge as an expert in new technology to ensure that UM is always incorporating the most inspiring and stimulating digital advancements.
Heidi comes to UM from MySpace/ Fox Interactive Media where she held a number of positions such as Senior Vice President of Insights and Planning, Senior Vice President of Client Solutions, and Vice President of Custom Solutions. Leading an impressive 120 person marketing team, Heidi focused her expertise on groups such as Game Spy, Fox Sports, and Rotten Tomatoes. She prepared data-driven insights to prove the effectiveness of social media, and created the first social media ROI study: The Momentum Effect.
Prior to Fox, Heidi was the Executive Director of Media for Organic in San Francisco, where she collaborated with some of the most regarded blue-chip clients including Sprint, Chrysler Group, and Nestle. At Organic, she worked with media and data analytic professionals, established and evolved media and data practices, and dived into the creative process to produce interactive online media campaigns.
