Daryl began his career away from the media world, as a consultant for McKinsey & Company where he developed innovative strategies that contributed to the success of his clients’ marketing endeavors.
surprising resultDaryl’s current role at UM calls upon those skills attained as a consultant to establish UM as an innovator for integrated marketing and strategic communications solutions. By ensuring the company continually reinvigorates the brand structure and delivers results beyond the expected, Daryl makes certain the UM brand is superior to competitors and known among clients.
Daryl Lee serves as UM’s President/Head of Global Strategy, overseeing the communication and research teams, and playing a central role in the evolution of the UM brand. Heading strategic operations for UM, Daryl organizes and directs strategic planning teams around the world, conjuring their innate curiosity, and transforming their media insights into marketing breakthroughs for global brands such as Microsoft, Sony, MasterCard, Bacardi, Chrysler and many others.
Before joining UM, Daryl was a Senior Partner and Worldwide Group Director of the IBM Strategy Group, and Joint Operating Board member at Ogilvy & Mather Worldwide, where he developed a channel planning methodology that was later adopted as the standard for the agency worldwide. Previous to his agency experience, Daryl worked at McKinsey & Company as a Marketing Strategist consultant, specializing in solving marketing challenges in the financial and healthcare industries, and determining the most effective methods to build brand loyalty for the Fortune 100 clients he supported. Daryl was sought after by senior executives for his expertise and stellar marketing strategy.
His specialties as both a consultant and strategist include marketing and plan development, channel planning, 360 messaging architectures, creative briefs, metrics and ROI, as well as being a strong team leader.
