Lodestar UM has been named AOR for Century Plyboards Ltd. (CenturyPly), one of India’s leading and most trusted branded plywood, laminates and veneer manufacturers.
Founded in 1986, CenturyPly has grown into India’s largest seller of multi-use plywoods and decorative veneers. Their award-winning products have been credited with redefining Indian realty and bringing about a paradigm shift in the concept of Indian living spaces.
“It was not an easy decision to part ways with our existing agency,” said Amit Kumar Gope, Group Marketing Head, CenturyPly. “However, Lodestar UM opened a whole new chapter in front of us through their understanding of the plywood market. Their media solution was focused on an alloy of strategy, based on sound consumer insight and portfolio management.”
Nandini Dias, CEO Lodestar UM, added, “We went in with a simple yet compelling strategy rooted in consumer insight. Lodestar UM always believes the strategy lies at the heart of understanding the consumer and that solutions should connect with the audience being media agnostic.”
Headquartered in Kolkata in West Bengal, India, CenturyPly currently exports its range of premium products to over 20 countries.