Facing declining referral traffic from search and social platforms, steeper competition for scale-focused campaign budgets and a myriad of other woes impacting ad revenue, several digital publishers are doubling down on the business they still carry some authority over: events. The strategies vary, from increasing the volume of events and turning their events businesses into
Category: Thought Leadership
Last week, publishers said that closing out 2023 was just as painful a task as it was selling the rest of the year, with many Q4 ad deals still coming in just under the wire. But four media execs said they also see a small light at the end of the tunnel when it comes
I just completed my first full Ironman, marking off an endurance bucket-list check. This accomplishment followed a series of Ironman 70.3 races and numerous other endurance events over the years. A question I’m often asked is “what do you think about during the long hours of training and racing?” During my recent California Ironman —
With macroeconomic pressures forcing an industry obsession with ROI—and with chief marketing officers’ tenure growing ever shorter—innovative, risk-taking marketing campaigns are usually the first symptoms of tightened budgets. But the risk-versus-reward calculations of such campaigns can generate trepidation among brand leaders, and for good reason. The reality of virtually any industry is heavily influenced by
New York – At Advertising Week New York a panel of industry experts shed light on how retail media networks and connected TV are a promising pairing, as the two offer a symbiotic relationship and new opportunities for brands and advertisers. And the marriage of retail media and CTV is poised for growth. According to
Last Tuesday, I received emails from four different companies about the 17 separate free, ad-supported streaming TV channels they were launching. It felt like too much. And it got me wondering: Are there too many FAST channels? Well, as much as my inbox and I may argue yes, ad agency executives say otherwise. “I don’t
The first two days of Digiday’s biannual Media Buying Summit, in Naples, Fla., touched on a host of issues and opportunities media agencies face this year. … The biggest media development of the last few years, retail media, has been a major focus for many agencies and brands. Amie Owen, U.S. head of commerce for
As marketers and consumers begin to feel some relief from the economic uncertainty that ushered in the start of the year, agencies are reporting that media spending is holding steady in 2023. That is according to respondents to a recent survey Digiday conducted for this second-annual media agency report. … “It depends on the daypart
Late Sunday evening, the Writers’ Guild of America (WGA) and the Alliance of Motion Picture and Television Producers (AMPTP) announced they had reached a tentative agreement after 146 days on strike. While marketers and agency execs don’t expect budgets to move back to the entertainment industry yet this year given this development, all eyes now
The Writers Guild of America (WGA) has reached a tentative deal with Hollywood’s top studios on a new contract, paving the way for a nearly five-month long strike to end. The agreement meets most of WGA’s demands, according to reports, including increases in royalty payments actors receive for streaming content as well as guardrails against
