Cannes Lions has been inspiring creativity for 60 years and is the world’s greatest celebration of creative communications in all its forms. With more than 34,000 entries each year from around the world, UM is proud to showcase this year’s winners.
- SILVER: Promo and Activation Lions – Commercial Public Services Incl. Healthcare & Medical
- SILVER: Media Lions – Best Use of Ambient Media: Large Scale
- BRONZE: Direct Lions – Best Use of Direct Marketing Ambient Media: large scale
Title: Digital Public Library
Client: Vodafone Romania
With the goal of increasing the number of mobile Internet trials, UM Romania helped create the first Public Digital Library in Romania, an out of home product that combines mobile technology and free education. The Digital Public Library was the perfect product to promote the mobile Internet trials by creating a new social habit in Romania: reading from smartphones and tablets.
- SILVER: Media Lions –Commercial Public Services incl. Healthcare & Medical
Title: Gold Medal Winner Stamps
Client: Royal Mail
UM London decided to print Gold Medal Winner Stamps in tribute to every Team Great Britain gold medal victory, which was a record (and unexpected) 46 wins. Stamp production normally requires a 24-month production process and sign-off from the Queen. They turned this into a phenomenal 11-hour turnaround, making the celebratory stamps available by lunchtime the following day.
UM was also successful in the Young Cannes Lions competition during Cannes, taking home a silver award in the media competition. The winning team was from UM Sydney and consisted of Paul Den, Communications Strategist & Kristine Ballensky, Digital Strategist.